Exploring the Impact of Social Media Marketing on Consumer Brand Preference (Paperback)
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High-competition companies must remain up to date in the new technological environment to address the problems imposed by trends in consumer demand to avoid obsolete risks. In today's world determined by Internet and Smartphone, traditional business models don't seem to fit. It is therefore important to develop a marketing plan that integrates social media and networking. Today, social media as a significant gradient is included in the marketing and promotion mix of businesses. All companies have adopted and accepted online marketing via social networking sites. In industrywhere regular trend shifts have been observed, this method of marketing has proven more efficient.