Strategic Communication, Corporatism, and Eternal Crisis: The Creel Century (Routledge Focus on Public Relations) (Hardcover)

Strategic Communication, Corporatism, and Eternal Crisis: The Creel Century (Routledge Focus on Public Relations) By Phil Graham Cover Image
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Description


This book traces a century of militarised communication that began in the United States in April, 1917, with the institution of the Committee on Public Information (CPI), headed by George Creel and tasked with persuading a divided US public to enter World War I. Creel achieved an historic feat of communication: a nationalising mass mediation event well before any instantaneous mass media technologies were available. The CPI's techniques and strategies have underpinned marketing, public relations, and public diplomacy practices ever since. The book argues that the CPI's influence extends unbroken into the present day, as it provided the communicative and attitudinal bases for a new form of political economy, a form of corporatism, that would come to its fullest flower in the "globalisation" project of the mid-1990s.

About the Author


Phil Graham is Professor in the Creative Industries Faculty at Queensland University of Technology, Australia
Product Details
ISBN: 9781138636293
ISBN-10: 1138636290
Publisher: Routledge
Publication Date: May 3rd, 2017
Pages: 124
Language: English
Series: Routledge Focus on Public Relations